How to Reach Out to Creators
Without Agents That Is…
When it comes to influencer and creator campaigns, not every creator has an agent or manager. Whether they’re micro or mid-tier creators, or specialist UGC (User Generated Content) creators, these unrepresented talents are absolute gold - especially if you know how to connect with them the right way. Here’s what you need to know about reaching out to creators without representation, why they’re key to your campaigns, and how to build authentic partnerships.
Why Micro and Mid-Tier Creators Matter More Than Ever
Micro (usually 1K-50K followers) and mid-tier (usually 50K-250K followers) creators bring something big to the table: engaged, tight-knit communities. Their audiences trust them because the content feels real, relatable, and personal - not mass-produced.
For fashion and e-commerce brands, working with these creators often means:
Higher engagement rates compared to mega influencers
Authentic product endorsements that feel genuine
Niche audiences that match your brand’s target market
Cost-effective campaigns with strong ROI (Return on Investment)
The Rising Power of UGC Creators
UGC creators specialise in creating honest, everyday content - think reviews, styling tips, or “real life” product use. Their strength is in relatability and trust, which makes them perfect for campaigns that want to build community and spark word-of-mouth.
For fashion marketing and e-commerce, UGC creators:
Help brands showcase products in authentic, diverse ways
Encourage real conversations with audiences
Deliver content that can be repurposed across multiple channels
How to Reach Out to Unrepresented Creators
Since they don’t have agents, you’ll be dealing directly with the creators themselves. This makes your initial outreach even more important - clear, respectful, and personalised communication can open doors and build long-term relationships. We’ve created a simple email template here you can use to invite unrepresented creators to participate in your campaigns, tailored to get their attention and make them feel valued.
Tips for Successful Outreach
Do your research: Follow their content, understand their style and audience
Personalise your message: Mention specific posts or reasons why they fit the campaign
Be clear about what you’re offering: Explain the campaign, deliverables, timelines, and compensation
Respect their time and boundaries: Keep your email concise and professional
Build relationships: Even if they say no, stay connected - the influencer world is small in Australia
Why This Matters for Your Brand or Business
Building a roster of micro, mid-tier, and UGC creators without agents allows your brand to stay nimble, authentic, and connected to real audiences. It’s about more than just reach, it’s about impact and genuine engagement.
Ready to Master Working with Creators?
If you want to step up your game in working with creators - with templates, tips, and insider guidance, join the waitlist for business &PLEASURE here. It’s your go-to guide for everything you need to break into and thrive in fashion marketing and e-commerce.
