TIM WALL • • • NEXT WAVE
Full Name: Tim Wall
Social handle: @timfwall
Job title: Talent Manager & Publicist at 22 Mgmt
Location: Melbourne, Australia
Take us through a day in your life at 22 Management. What does your day-to-day look like?
I’m an early riser and like to get a head start early, before the emails and calls start rolling in at 9. No two days are ever the same. One day you might barely peel yourself away from your computer, negotiating deals and answering emails, and the next you could be on set, at an event or travelling for work. That variety is what makes the job so exciting.
What resources would you recommend to someone starting out in the industry? Think websites, podcasts, tools or anything you use.
I don’t think there’s a rulebook for this industry, but staying curious and being across what’s happening in the news, pop culture and on social media is essential.
Networking is incredibly important and you also need to have your finger on the pulse when it comes to emerging talent. Keep an eye out for people gaining traction online or those you believe have real potential before they become the next big thing. And one practical tip: keep your contact list updated! If you’re pitching to someone who left that company six months ago, you probably won’t get very far. Haha!
What do you do in your first month of a new job to make an impression?
I think the first month is about setting yourself up properly for the long term. Take the time to get across your emails, organise and update your contacts, introduce yourself to people, and build your professional network. Most importantly, stay humble. Don’t assume you know everything, ask questions and learn from the people around you. A little curiosity will get you a lot further than cockiness!
What do people often get wrong about publicity and talent management?
I think people sometimes imagine it’s all boat parties, red carpets and premieres. And while those moments are definitely part of the fun, the reality is that 90% of the job is spent negotiating deals, making calls, managing relationships and sitting behind a computer. There’s a huge amount of responsibility behind the scenes, and it’s certainly not always glamorous.
What was your first job, and what steps got you to where you are today?
My first job was in retail. I loved connecting with customers, building relationships and working towards, and exceeding sales targets. Looking back, those skills have translated so naturally into what I do today.
A recent project or opportunity you’ve worked on that you’re particularly proud of. What made it stand out?
I’m genuinely so proud of what all of our clients are achieving at 22. From major brand ambassadorships and book deals to podcasts and hosting television shows, there’s so much exciting work happening across the board. I work alongside an incredibly talented team, and everyone is passionate about what they do. That energy really shows in the work, and it’s exciting to be part of it.
Give us your industry hot take. What’s an opinion you’re willing to reveal?
I think being strategic about the partnerships you take on is just as important as securing them in the first place. The right opportunity should make sense for the talent, their audience and where they want to take their career. Sometimes, saying no to something that isn’t the right fit leaves room for something much bigger. It’s about playing the long game rather than chasing every quick win.
One piece of advice you’d give to someone just starting out or finding their feet in the industry?
I’d say be open to opportunities, even if they’re not necessarily your dream role straight away. Many companies look internally when hiring, so sometimes getting your foot in the door and proving yourself can open up opportunities you might not have expected. And just as importantly, be a good person. My Dad always said to me growing up, “Treat the janitor with the same respect as the CEO".
